Work
- COMMERCIAL -
- Film Score -
- SONIC BRANDING -
Why Sonic Branding Matters
Sonic branding uses sound to strengthen brand identity and connect emotionally with audiences. A catchy audio logo or theme can boost recognition, recall, and trust—often faster than visuals. It ensures consistency across channels like ads, apps, and smart devices, and reaches people even when screens aren’t in use. Plus, it sets brands apart in crowded markets.
In short: Sound makes your brand more memorable, emotional, and accessible.
Below you’ll find a case study for an audio logo that I recently created for a fictional german car brand:
Check out the full case study here!!!
Listen to more examples… you can use them as audio logos, background for commercial spots, on-hold music – you name it!
About me
Ralf Meyer-Natus
Media composer , music craftsman, always looking for new sounds
Despite having a degree in national economics and as a math teacher, I decided to pursue my passion for music and became a professional musician. Luckily, because that’s how my paths have taken me on stage with Joe Cocker and brought me into contact with award-winning Hollywood producers.
For me, music is not just a profession, but a way of life that ultimately led me to become a media composer, to create music and to translate emotions into music. I have a keen ear for sounds and a deep understanding of how they can affect emotions and enhance visual storytelling.
Whether it’s the joy of falling in love, the pain of a broken heart, or the quiet contemplation of a peaceful moment, it’s all about capturing the essence of those emotions and bringing them to life through music.
Ralf Meyer-Natus
Phone: +49 157 51280662
Email: ralf@meyer-natus.com
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